RB Group

We're Recruiting - Growth Hacker

Location: Position based at Zoetermeer, The Netherlands
or Pune, India office

About RB Group

Founded in 2010 by a British Airways Pilot and an Air Traffic Controller, RosterBuster was originally a hobby project, created to try and help airline crew access their flying schedules more efficiently. In 2012, their vision was brought to life through the creation of the RosterBuster app.

Nearly 10 years later RB Group has thrived and grown into an international business with offices in Europe and India. Run by a dedicated and growing team of aviation and tech experts, RB Group now focuses on bringing airlines and airline crew together through better communication and connectivity. 

Growth Hacker Job Description 

Location: Position based at either our Head Office Zoetermeer, The Netherlands or Pune, India office

As a Growth Hacker, you will spearhead RB’s customer growth in the B2C channel. You’ll find creative ways to help increase downloads of our mobile app as well as user engagement. You will work closely with the marketing, engineering, product management teams as you implement a growth strategy.

Role and Responsibilities

• Along with company leadership and product management, choose which key performance indicators (KPIs) are important for the growth of our business Develop and test traditional as well as creative ideas on how to grow those KPIs using channels such as web, email, ads, content, social, community, product, etc.

• Prioritize and optimize growth channels to improve performance Identify the content you need with the branding and content teams to create powerful content for growth.

• Analyze user data and feedback to glean actionable insights and work with product and engineering to turn these insights into a more user-centricuser centric product.

• Drive traffic to the RB group.aero website, social media accounts, apps, etc.

• Apply conversion rate optimization (CRO) principles and hacks to RB group.aero’s business. 

• Work with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue)

• Use referral marketing to try and create viral growth

Qualifications

• 5+ years’ experience in growth hacking, demand generation, or marketing at a high growth tech startup.

• Exceptional analytical skills and the ability to take a data-driven approach in every situation.

• Experience building and/or using A/B testing tools including experience running numerous A/B experiments.

• Entrepreneurial and creative spirit with a do whatever it takes attitude.

• Successful track record using conversion rate optimization tactics.

• Knowledge of and preferably experience with referral marketing. 

What we offer

An independent full-time/part-time position with room for initiative and the opportunity to be part of the next RB success story.

You’ll be working in an environment that values hard work and happiness! Our company culture is characterized by openness, drive, and enthusiasm. We provide an attractive salary package, training opportunities, and professional development.   

Will you join us? 

Curious who your co-workers will be? Check out our team page.

Ready to apply?

Just simply hit the Apply here button below, are send your CV and motivational letter to us. Please enter the job title as the subject line.