We're Recruiting - Digital Inbound Marketing Specialist

RB Group

About RB Group

Founded in 2010 by a British Airways Pilot and an Air Traffic Controller, RosterBuster was originally a hobby project, created to try and help airline crew access their flying schedules more efficiently. In 2012, their vision was brought to life through the creation of the RosterBuster app.

Nearly 10 years later RB Group has thrived and grown into an international business with offices in Europe and India. Run by a dedicated and growing team of aviation and tech experts, RB Group now focuses on bringing airlines and airline crew together through better communication and connectivity. 

Digital Inbound Marketing Specialist Job Description 

Location: Position based at either our Head Office Zoetermeer, The Netherlands or Pune India  office

We're seeking an experienced Digital Inbound Marketing Specialist to join our team. This is a cross-functional role, incorporating multiple digital channels and undertaking lead generation efforts including demand generation, database management, data analysis, and campaign execution, tracking, and reporting.

Role and Responsibilities

•  Create, maintain and optimize Landing pages in Hubspot

•  Manage SEO/SEM strategy, PPC ad spending, and strategy, backlinks, inbound SEO tactics

•  Optimize web content to improve search ranking, conversions, and inbound traffic

•  Understand the optimization of inbound marketing traffic and conversion using analytics and reporting tools

•  Setting up reports establishing trends in lead generation, conversion rates and optimized content

•  Optimize marketing automation and lead nurturing processes through email, content, and social channels and, Hubspot

Qualifications

•  B.A. or B.S. required in Marketing or related field

•  4+ years relevant experience with digital marketing

•  Strong analytical skills

•  Relevant experience with Google Sheets, Google Analytics and Google AdWords

•  Data Knowledge of SEO, SEM, PPC, Hubspot and data management in CRM systems

•  Knowledge of paid search, growing organic traffic and page ranking

What we offer

An independent full-time/part-time position with room for initiative and the opportunity to be part of the next RB success story.

You’ll be working in an environment that values hard work and happiness! Our company culture is characterized by openness, drive, and enthusiasm. We provide an attractive salary package, training opportunities, and professional development.   

Will you join us?

Curious who your co-workers will be? Check out our team page.

Ready to apply?

Just simply hit the Apply here button below, are send your CV and motivational letter to us. Please enter the job title as the subject line.