We're Recruiting - Mobile Marketing Lead

RB Group

About RB Group

Founded in 2010 by a British Airways Pilot and an Air Traffic Controller, RosterBuster was originally a hobby project, created to try and help airline crew access their flying schedules more efficiently. In 2012, their vision was brought to life through the creation of the RosterBuster app.

Nearly 10 years later RB Group has thrived and grown into an international business with offices in Europe and India. Run by a dedicated and growing team of aviation and tech experts, RB Group now focuses on bringing airlines and airline crew together through better communication and connectivity. 

Mobile Marketing Lead Job Description 

Location: Position based at either our Head Office Zoetermeer, The Netherlands or Pune India

We're seeking an experienced Mobile Marketing Lead to join our team. This position will be responsible for working with mobile advertising partners, analyzing data, and managing our Mobile Marketing Platforms (MMP). The position will explore, negotiate, implement and optimize all mobile campaigns. You will work alongside the product marketing team. This position requires a proven track record in digital marketing, with a focus on mobile marketing.

Role and Responsibilities

•  Identify and recommend mobile marketing opportunities, including implementing and launching mobile marketing ad buys.
•  Responsible for daily, weekly, and monthly reporting for mobile campaigns and paid app performance against set goals/KPIs.
•  Ability to extract and organize data from multiple sources into informational summaries in order to monitor the effectiveness/progress.
•  Develop graphs, presentations, and reports for stakeholders Use analytics and marketing automation tools to support reports

•  Liaise with developers to assist in technical launching of mobile campaigns

•  Collaborate with Creative, Design and Product teams on final deliverables for mobile campaign assets, responsive landing pages, product features/enhancements, etc.

•  Regular ad changes and updating other assets for mobile campaigns to optimize; A/B split testing

•  Exploring and recommending new industry best practices for the App (User Acquisition and Re-engagement) to advance the app

•  System owner for MMP and all related reporting

•  Fluent with Firebase


•  B.A. or B.S. required in Marketing or related field

•  4+ years of relevant experience with digital marketing

•  Strong analytical skills

•  Demonstrated experience with mobile and app marketing campaigns; experience with UA campaigns and marketing for both the Apple and Google Play App Stores preferred 

•  Experience working with a creative services team and external advertising and digital media vendors; and/or digital ad operations experience

•  Must be extremely organized and have the ability to prioritize projects

•  Familiar with campaign development projects and working with related departments

•  Experience using analytics software; Google Analytics and/or Adobe highly desired Knowledge of SEO and ASO best practices  

What we offer

An independent full-time/part-time position with room for initiative and the opportunity to be part of the next RB success story.

You’ll be working in an environment that values hard work and happiness! Our company culture is characterized by openness, drive, and enthusiasm. We provide an attractive salary package, training opportunities, and professional development.   

Will you join us? 

Curious who your co-workers will be? Check out our team page.

Ready to apply?

Just simply hit the Apply here button below, are send your CV and motivational letter to us. Please enter the job title as the subject line.